How it works Features Pricing FAQ Guides User Guide Installation Guide Add to BigCommerce
BigCommerce Google Shopping & Merchant Center

Your BigCommerce catalog, live on Google Shopping.

Connect your store to Google Merchant Center in minutes. We sync every product, variant and price automatically, flag feed errors before Google does, and keep your listings approved.

Free to set up Live in under 5 minutes No CSV uploads
Products approved
+24%
Synced just now
Merchant Center feed • Live sync
Trail Runner Pro — Blue / 42SKU TRP-BL-42 · $129.00 Approved
Merino Base Layer — Black / MSKU MBL-BK-M · $74.00 Approved
Alpine Shell Jacket — Red / LMissing GTIN · auto-flagged Fix ready
12,480 products synced · 0 errors left to fix

Built for BigCommerce merchants on Google Shopping

20+stores synced 400K+products per catalog <5 minto go live Real-timeproduct updates
How it works

From BigCommerce to Google Shopping in three steps

No spreadsheets, no manual feed files. Install once and your Google Merchant Center feed stays in sync on its own.

Install

Add the app to BigCommerce

Install from the BigCommerce App Marketplace and connect your Google account and Merchant Center account in a couple of clicks.

Map

Map products & variants

We turn every product and variant into a Google-ready offer: titles, prices, GTIN/MPN, availability, item group id and custom labels.

Grow

Sync, monitor & sell

Changes push to Google in real time. Disapprovals are surfaced with the exact fix, so your Shopping ads keep running.

Features

Everything your Google Shopping feed needs

Purpose-built for BigCommerce stores that want approved, high-performing product listings without the busywork.

Unlimited product feeds

Sync catalogs from a handful of SKUs up to 400,000+ products. Variants are sent as individual offers so every option is shoppable.

Product data optimization

Bulk-edit titles, descriptions, brand, GTIN, condition, gender, age group and custom labels to match Google's requirements and win the click.

Automatic synchronization

Price drops, stock changes and new products reach Google in real time through webhooks, and listings are refreshed so they never expire.

Error analytics & reporting

See item-level disapprovals straight from Merchant Center, with the offending attribute and the fix, so you resolve issues before they cost you sales.

5 minAverage time to a live feed
400K+Products handled per store
Real-timeBigCommerce → Google sync
0CSV files to manage
BigCommerce × Google Merchant Center

Connect BigCommerce to Google Merchant Center the easy way

Setting up a BigCommerce Google Shopping feed by hand means exporting CSVs, mapping attributes and re-uploading every time a price changes. Our app removes all of it: a direct, authenticated connection between your BigCommerce store and your Google Merchant Center account.

Once connected, your products flow into Google Shopping with the right structure, and stay accurate as your catalog evolves.

  • One-click Google & Merchant Center authentication
  • Automatic mapping of BigCommerce fields to Google attributes
  • Multi-currency and target-country support

Mapped automatically

Product title & descriptionSynced
Price & sale priceSynced
GTIN / MPN / brandSynced
Variants & item group idSynced
Availability & inventorySynced
Custom labels 0–4Synced
Stay approved

Fix Merchant Center disapprovals before they cost you

A disapproved product is a product that can't sell on Google Shopping. Instead of digging through Merchant Center, the app brings every item-level issue into your dashboard, tied to the exact BigCommerce product and the attribute that needs attention.

From missing GTINs to price mismatches and image problems, you get a clear, prioritized list, so your BigCommerce Google Shopping feed stays healthy and your ads keep spending efficiently.

  • Item-level issue sync from Google
  • Plain-language explanation & the attribute to fix
  • Bulk editing to resolve issues across many products at once

Feed health

Approved products12,140
Pending review312
Disapproved28
Top issueMissing GTIN
Suggested actionBulk add MPN
Pricing

Plans that scale with your catalog

Pricing is based on the number of products in your BigCommerce store, not variants. Set up your feed for free and upgrade when you're ready.

 
Premium
$19.99/mo
Up to 1,500 products
Start
 
Silver
$29.99/mo
Up to 20,000 products
Start
Most popular
Gold
$59.99/mo
Up to 100,000 products
Start
 
Diamond
$100/mo
Up to 300,000 products
Start
 
Unlimited
$129.99/mo
300,000+ products
Start

Billed monthly through BigCommerce. Cancel anytime.

FAQ

BigCommerce & Google Shopping, answered

How do I connect BigCommerce to Google Merchant Center?
Install the app from the BigCommerce App Marketplace, connect your Google account and Merchant Center in a couple of clicks, and your products start syncing automatically. No CSV files or manual feed uploads required.
Does the app sync product variants to Google Shopping?
Yes. Each BigCommerce variant is sent to Google Shopping as its own offer with the correct item group id, price, GTIN/MPN and availability, so shoppers see the exact variant they searched for.
How often is my Google Shopping feed updated?
Product changes in BigCommerce are pushed to Google in real time through webhooks, and the full catalog is refreshed automatically so listings never expire.
Can it help fix Google Merchant Center disapprovals?
Yes. The app pulls item-level issues from Google and shows you exactly which products are disapproved and why, with the attribute to fix, so you can resolve disapprovals fast.
Is there a free plan?
You can install and set up your feed for free, and plans scale with your catalog size starting at $19.99/month for up to 1,500 products.

Put your BigCommerce catalog on Google today

Join the merchants growing their sales with an always-accurate Google Shopping feed. Set up in minutes, free to start.